Introducing the world of Product at D&G with Product Director, Anna Bradley
When did you join D&G?
I’ve worked here for two years now.
What does your journey to the product team at D&G look like?
I’ve worked in Digital, Product and Trading roles in B2C businesses my whole career. I started as Digital Director at D&G and was responsible for growing the Digital Sales business. After about a year, the organisation pivoted and brought in a CPO with the aim of changing the nature of our business to being more product led and customer focussed.
What does your team do at D&G?
My team build products and services that make it possible (and easy) for our clients to sell our propositions to their customers – whatever the channel.
What is the typical background of your team members/ how do you get into product?
Early in my career Product Managers didn’t really exist in the way they do today. Although I did work with technology to solve customer problems and deliver experiences, it was generally called something like Account Manager. But the role and its importance evolved over time, and the route to product is now simpler. Digital organisations have product functions and will take graduates or anyone who’s worked in delivery functions before. Scrum Master and Business Analysts also make good Product Owners, for example.
How does the product team add value to the company?
We answer the questions and solve the problems that our customers (and our client’s customers) face. We make the experience of buying and servicing simple and effortless, attracting more loyal customers.
What’s coming out of your world that’s exciting at the moment?
We’re building the capability to allow clients like John Lewis and Argos to sell our subscription products next to their own on their websites. So customers will be able to protect their appliances through their chosen trusted retailer, and we’ll be able to access many more customer opportunities than before.
What do you love most about your job?
I love delivering experiences that I know will genuinely make our clients and our customers happy. To see something that you have designed and built live with real customers is so rewarding. I also love the autonomy and trust here. I have an outcome that I need to achieve, and I am responsible for doing that with the help of the extremely talented people in my team.
What would you say to someone thinking about joining the product team at D&G?
This is an amazing opportunity to deliver real change on a global scale.